Mars Men — Problem → Failed Solution → Solution Teardown

Every Mars Men ad mapped to the direct-response narrative arc — each cell is the ad's own headline for that beat. The Failed Solutions beat (what the ad says people tried that didn't work) is broken out as its own column (389 of 619 ads use it). v1.
Hook→ Problem→ Failed Solutions→ Solution / Mechanism→ Proof→ Offer / CTA
Group: Creative Product Only ads with a Failed-Solutions beat
Ad · Creative · CopyHookProblemFailed SolutionsSolution / MechanismProofOffer / CTA
Beats are distilled headlines in the ad's own words (— = beat not used). Full dialogue in teardowns/<id>.md; verbatim copy under AD COPY.