Tmrw — Problem → Failed Solution → Solution Teardown

Every Tmrw creative mapped to the direct-response narrative arc — beats come from what is spoken/shown INSIDE the video or image, never the surrounding ad copy. Ads sharing a creative share one analysis; in Creative grouping the analysis shows once, with each ad's own copy variant beneath it. The Failed Solutions beat (what the creative says people tried that didn't work) is broken out as its own column (147 of 260 ads use it). v1.
Hook→ Problem→ Failed Solutions→ Solution / Mechanism→ Proof→ Offer / CTA
Group: Creative Product Only ads with a Failed-Solutions beat
Ad · Creative · CopyHookProblemFailed SolutionsSolution / MechanismProofOffer / CTA
Beats are distilled headlines in the ad's own words (— = beat not used). Full dialogue in teardowns/<id>.md; verbatim copy under AD COPY.